Greater China Marketing Services for New Zealand Tourism Industry


  • Aotea NZ Limited has almost 40 years marketing knowledge to travellers choosing New Zealand as their chosen destination.
  • We have an in-depth knowledge of the main travel markets and the home countries of those tourists.
  • We have strong relationships with the Outbound travel industries from those countries and actively market to them.
  • We want to help you target new opportunities, raise the awareness of your brand and in turn create additional revenue.

Our marketing services can include:

  • Sales calls in PRC, Wider China & S.E. Asia to market the products through face-to-face interaction with key / target travel agents.

    • Key markets: China (Shanghai, Beijing & Guangdong), Singapore, Hong Kong, Taiwan, Indonesia, Thailand, Malaysia, the Philippines

  • Establish working relationship with key outbound agents for direct selling of products to end users; via their specialized channels

  • Sales training for outbound agent front line staff

  • Develop and provide advice / feedback on marketing materials in Chinese (proof reading and translation)

  • Provide latest information of travel trends and market intelligence for strategic planning

  • Provide feedback on products from travel trade in markets for continuous product and service improvement or adjustments to meet changing market needs

  • Representation in Tourism New Zealand Trade Shows such as TRENZ, Kiwi Link in various overseas markets (certain conditions apply).

  • Send travel agents on famil tours so they could experience the product first hand, thus facilitating them to put the products on their itineraries to sell.

  • Facilitate & materialize other marketing opportunities via media, travel trade, incentive organizers’ visits should such events arise.

Further opportunities to be reviewed:

  • Help with encouraging inclusion of certain activities in Famil trips to NZ.
  • Inclusion in certain Aotea Gifts Marketing collateral; used domestically and internationally (certain conditions apply).
  • Inclusion in certain Aotea Gifts WeChat Marketing to our customer base (certain conditions apply).
  • Options for Aotea Gifts in store signage and co-promotion (certain conditions and requirements apply).

Service Fee:

  • To be discussed on a case-by-case basis.
  • Annual fees range from NZ$15k to NZ$30k per annum.

The Team:

Based from Auckland.

  • Donald leads Aotea Group’s marketing, online strategies, and helps with Aotea’s manufacturing entities.

  • Donald previously spent a decade in London where he worked at several multinational companies as a Project & Development Manager


  • BCom, Universaity of Otago.


Ivan Chan

General Manager, Aotea NZ Holdings Ltd

Based from Hong Kong.

  • Ivan has worked with the Aotea Group since 2011. He has been instrumental in building the relationships with travel agencies and other travel mediums in the Peoples Republic of China, Greater China and Southeast Asia.

  • Ivan is often visiting the key outbound tourism points to New Zealand. Ivan has a strong network and relationship across many countries.

Previous Work:

  • Tourism New Zealand, Market Development Manager, HK and Southern China. Ivan worked with Tourism New Zealand from Oct 2001 until August 2011. He was instrumental in the development of Outbound tourism from Southern China to New Zealand. Ivan lead the training of many of the Chinese Guides to New Zealand.

  • Walt Disney Parks & Resorts USA. Sales Manager. Ivan work focused on the sales of Walt Disney hotel room nights, theme park admission tickets & cruise line products in the USA


  • MBA, Hong Kong University of Science & Technology

  • A. (Hons) Degree in Tourism Management, Hong Kong Polytechnic University.

Alice (Jiajia) Wang

Consultant to Aotea NZ Holdings Ltd

Based from Queenstown. 

  • Alice is from Harbin, Peoples Repoblic of China. Alice spent a number of years in the UK before a stint back in China before emmigrating to New Zealand in 2011.

  • Alice worked for Aotea Gifts from 2012 until 2017. Alice quickly progressed to be the Store Manager of Aotea Gifts Auckland for four years.

  • Since 2017 Alice has been focused on her family.

Previous Work:

  • 2010-2011 Project Coordinator, Confucius Institute for TCM, London Southbank University, UK.

  • 2008-2010 Chinese Language Project Lecturer / Coordinator, School of Chinese Language and Literature Beijing Foreign Studies University, China.

  • 2007-2008 Government Sponsored Overseas Chinese Language Teacher. London La Retraite Roman Catholic Girl’s School, UK


  • Bachelor of Arts, Harbin Normal University.


Aotea New Zealand Limited

Phone: +64 9 375 5003
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